01 September 2009

Ferry company counters ââ¬Ëœstaycationââ¬â¢ trend

 

 
 
P&O Ferries claims a surge in late bookings means that carryings for the August bank holiday were up on last year, despite the recession.
 
Almost 140,000 passengers were expected to be carried to France from Dover over the weekend
 
Sales and marketing director Simon Johnson said: "We'll be a few per cent up on the number of passengers, cars and coaches carried over the bank holiday."
 
But he said the trend all year has been for an unusually high proportion of late ferry bookings.

"As the peak season draws to a close we can be confident that we'll finish this year slightly ahead.
 
"That's a considerable achievement in the so-called year of the staycation.
 
"We've been highlighting the affordability of ferry fares for self-drive family holidays compared to the cost of flying and the message has clearly got through."

by Phil Davies


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