04 September 2009
Analysis by Gerson Lehrman Group
It was almost as inevitable as Airbus getting money for its begging bowl that the Indian Government would relent and provide a much needed cash injection into the struggling national carrier, Air India, to show it is committed to looking after its own assets first rather than placate the whims of a beer-baron that doesn’t know how to run an airline.
Air India is not just a mascot that has represented the less than one percent of the Indian populace that is able to travel by air - it is a strategic national asset on par with its nuclear energy and weapons programs.
Given the red tape, apathy, bureaucracy and corruption that is rife within Air India, the cash infusion is not without some strings attached - that much was expected.
The irony of course is that while Air India makes moves to drop routes, cut costs and start a turnaround plan, Kingfisher Airlines is now sweating on approval for flights to London from Delhi.
Even if granted, the debt burden Kingfisher has is-eye watering.
It may have secured agreement to raise a paltry $100m shows that it just cannot and will not be able to compete with the more frugal Jet Airways let alone take on the Goliath in the state-backed national airline.
Air India, like Airbus, is a jobs club.
The potential for a political fall-out in not backing the airline during this most challenging time would have meant almost certainly that it would have folded.
Look no further than the European failure in Alitalia for evidence of that - then look at the aid Air France has swallowed too, however it has made the most of the cash injections to survive and become one of the biggest airlines on Earth.
That’s what Air India wants to emulate - and no sideshow by a bunch of amateurs at a brewery will stifle that goal - the Indian Government will not stand idly by and do nothing.
Air India ranks far and away more important than an also-ran airline that indulges in more air show champagne than it does the coffee of the real world.
Gerson Lehrman Group (GLG) is the global marketplace for expertise. Since 1998, its technology-enabled platform for collaboration and consultation has helped the world’s leading institutions find, engage, and manage experts across a broad range of industries and disciplines.
Contact: www.glgroup.com
UPDATED: Cruise ship search suspended leaving 16 passengers unaccounted for
UPDATED: Ferry sinks with 350 on board
Fat passengers should pay more, says ex Qantas finance chief
Amadeus crash hits thousands of travel agents and passengers
I tripped into the lifeboat, says Costa Captain
Tripadvisor reports major drop in Greek hotel prices
China bans its airlines from joining Emissions Trading Scheme
Only 11% of Brits book their holiday with high street agents
Costa makes compensation offer to passengers
Is the requirement for travel brochures a thing of the past?
You can book now your advertisement for via our online booking service or find out more.
Post your comment
Your Comments