11 September 2009

BAââ¬â¢s doco-style commercials to feature world events

LONDON - British Airways has created new television commercials, featuring a series of events taking place around the world over the next few weeks.

According to the Guardian, the airline has worked on ââ¬Åâœan ambitious series of ads that feature events including the migration of wildebeest and the El SuperclÃ~¡sico football clash between Boca Juniors and River Plate in Buenos Airesââ¬~.

The company will produce nine 30-second adverts, shot in a documentary style. The first event to be featured is Mumbai Fashion Week from September 18-22.

ââ¬ÅâœAirlines are a barometer of how the economy is doing and travel is a good 'fall guy' in a recession,ââ¬~ said Abigail Comber, BAââ¬â¢s brand, proposition and insight manager.

ââ¬ÅâœWe need to get customers moving ââ¬' target people who have made an emotional decision around flying.ââ¬~

BA saw premium class traffic in August fall by 11.9 percent year-on-year although "non-premiumââ¬~ economy class custom edged up 1.3 percent.

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