30 September 2009

Search agency launches with focus on travel sector

A new search agency launched this week, aimed initially at the travel sector.

It has been set up by Jamie Galloway, former director of Digital at the Central Office of Information, with two business partners.

London-based Bluepost Digital will deliver search engine optimisation (SEO) and social media services.

The agency is already providing its service to Hotels4U.com, part of Thomas Cook UK & Ireland, and On The Beach.

Bluepost Digital claims its search tool Ã¢â¬Åâœvastly simplifies SEO campaigns, putting the focus firmly on quality contentÃ¢â¬~.

It is in the process of developing another tool to support price comparison campaigns to be launched later this autumn.

Ã¢â¬ÅâœToo many agencies take a Ã¢â¬Ëœsmoke and mirrorsÃ¢â¬â¢ approach to many areas of SEO, such as link building, which is hugely frustrating as a client,Ã¢â¬~ said Galloway.

Ã¢â¬ÅâœAt Bluepost weÃ¢â¬â¢re going to be very transparent about what we do, how it works, what it will cost and what it will do for you.

Ã¢â¬ÅâœOur Blue-search product will get clients to the top of the rankings on search engines, and build a positive social media footprint to support the process.Ã¢â¬~

Bluepost Digital was founded in July by Galloway, Mike Imrie and Ross MacDonald.

It is based in Waterloo, London and has six staff.

By Bev Fearis