15 October 2009

Costa sets new course to capture global sales

HONG KONG ââ¬' Italyââ¬â¢s Costa Cruises has launched a new unit called World Wide Sales Services (WWSS) to help achieve global sales objectives.

Massimo Brancaleoni who was previously vice president of Costa Cruisesââ¬â¢ Pacific Asia operations will head the unit.

Brancaleoni moved from Hong Kong to Genoa to be based at the companyââ¬â¢s headquarters.

As vice president WWSS, Brancaleoni will be responsible for supporting Costa Cruisesââ¬â¢ commercial organisations worldwide.

Following the move, Leo Liu, general manager of Costa Cruises China, and Dario Rustico, sales and marketing director of the companyââ¬â¢s Pacific Asia Operations, will report directly to president of Costa Cruises, Gianni Onorato.

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