03 December 2009

TABEE bound for Beijing in 2010

SYDNEY - Tourism Australiaââ¬â¢s annual Team Australia Business Events Educational (TABEE) will take place at The Westin Beijing Chaoyang in Beijing from March 14-17 next year.

TABEE is Tourism Australiaââ¬â¢s largest trade event for the Asian business events sector and aims to expand Australiaââ¬â¢s reach into the lucrative Asian corporate meetings and incentives market.

Tourism Australiaââ¬â¢s head of business events Australia, Joyce DiMascio said the three-day event provides a platform for buyers and sellers to meet face-to-face in a structured business environment.

Around 50 Australian sellers will meet with around 59 travel agents, incentive and meeting planners, 57 corporate end users and 17 media.

All buyers are qualified by Business Events Australiaââ¬â¢s in- market representatives and must have potential business for Australia.

ââ¬ÅâœTABEE 2009 confirmed that there is solid business potential in Asia for Australiaââ¬â¢s business events industry,ââ¬~ Ms DiMascio said.

ââ¬ÅâœOver the two days of one-on-one business meetings, sellers reported 30 initial enquiries plus the issue of 26 quotes and 19 pieces of confirmed business.ââ¬~

The TABEE prospectus to industry can be accessed though any Convention and Visitors Bureau, on businessevents.australia.com or by contacting Thomas Hill at thill@tourism.australia.com

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