15 January 2010

NCL taps into family fun at sea

Family fun by children’s entertainment brand Nickelodeon is to feature on NCL ships from the spring.

The three-year partnership includes selected Nickelodeon-themed cruises, featuring Nickelodeon TV stars, show premieres and themed entertainment.

Norwegian Jewel will be first ship in the fleet to feature the new on board line-up from April followed by new vessel Norwegian Epic in the summer.

Nickelodeon at Seawill launch on Norwegian Jewel when the ship begins sailing from New York in late April and on Norwegian Epic from July.

Each cruise will feature live Nickelodeon-themed interactive shows, including SlimeTime LIVE! with Nick’s signature slime, Nick Live! Poolside entertainment, character breakfasts and meet and greets, Nick-themed dance parties and more.

Nickelodeon-themed elements will also be incorporated into NCL’s Kids’ Crew programme.

In addition, special Nickelodeon-themed cruises will be offered annually, including special appearances by the network’s live talent, show premieres and live game shows.

The first of the Nickelodeon-themed specialty cruises is scheduled on Norwegian Jewel later this year.

NCL CEO Kevin Sheehan said: "Nickelodeon is an incredible family brand that is well-known to kids and parents of all ages.

"Combining its worldwide appeal with our signature Freestyle Cruising will create the ultimate experience at sea for families."

by Phil Davies