Overhaul for TIPTO website

 

 

Feedback from independent travel agents has led to a revamp of the TIPTO (Truly Independent Professional Travel Organisation) website.

The new and improved features follow a survey in March 2009 in which more than 3,000 agents were asked to rate the quality of the marketing consortium’s activities  -  and to suggest potential improvements.

The site www.tipto.co.uk features an enhanced, three-stage agent training programme for each of TIPTO’s 16 members. The programme will include a downloadable presentation on each member company, outlining their respective product ranges and USPs.

 

A dedicated special offers section gives agents access to a range of competitive deals for clients, as well as a choice of special trade rates for their own travel.

 

The latest news from all TIPTO operators, from competitions to incentives to new brochure launches, is previewed on the home page.

The site has been redesigned, and once again agent feedback played a key part in this, according to the TIPTO chairman Graham Balmforth (Superbreak).

 

"While feedback about the TIPTO website was overwhelmingly positive, there were a number of very interesting observations made," he said.

"A lot of agents told us they wanted the site to be more of a central hub for TIPTO operators, with in-depth information, news and all the latest special offers.  We listened to these and other suggestions and have spent more than six months developing the new site.

"The downloadable company presentations are a great new addition -  they make group training sessions easy and can also be used by agents as convenient reference guides on all the TIPTO members," added Balmforth.

"The agents told us they didn’t like orange  -  which unfortunately was a dominant colour on both the old site and the TIPTO logo.

"We had already changed the logo and now we’ve carried this through to the new website."

 

by Phil Davies