09 February 2010

Take off and smell the coffee

 

EasyJet has become the first airline in Europe to sell Starbucks coffee on all its flights.
 
Starbucks VIA Ready Brew is being made available to buy on all flights across its European network following a trail period from selected airports.
 
The coffee will be available in Italian roast or Colombia blends.
 
The budget carrier’s head of in-flight Rob Pickering said: "This is a significant step forward for the easyJet in-flight product and we are proud to be the first European airline to serve such a premium coffee brand as Starbucks."
 
Darcy Willson-Rymer, managing director of Starbucks UK and Ireland, said: "With Starbucks VIA you can enjoy the same high-quality coffee you’d find in a Starbucks store.
 
"Offering Starbucks VIA to EasyJet passengers means that we can give new and existing Starbucks customers the chance to experience great quality coffee whilst travelling."
 
by Phil Davies 
 
 


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