17 June 2010

Red is the colour of Sabre's new agent tool

Sabre Travel Network has launched a tool designed to help travel agencies drive customer loyalty.

Unveiled at Business Travel Market in London, Sabre Red allows agencies to improve their customer service.

Sabre said agents who use the new tool will be able to:

- respond more quickly to the emergence of airline ancillary fees and other merchandising initiatives

- cater for the growth in demand for mobile services

- meet the challenge of finding agents with GDS format knowledge

- meet the needs of more informed and demanding travellers.

"To succeed in today’s highly competitive market where travel is more complex and travellers face more choices than ever, travel companies face the challenge of balancing resources to deliver great customer service with the need to meet profitability goals," said Sabre president Greg Webb.

"Sabre Red helps agencies enjoy the best of both worlds, creating and maintaining high customer loyalty, while also growing revenue and keeping costs in check.

"Customers are already using our Sabre Red Workspace - in fact we’ve spent the past six months pilot testing with more than 250 customers around the world and plan to upgrade all our customers onto the new Red Workspace in the coming months."

By Bev Fearis