07 July 2010

TripAdvisor offers â'š~¬250,000 of free advertising

Travel companies are being given the chance to win â'š~¬250,000 worth of advertising on TripAdvisor by coming up with the most creative ad campaign.

The competition is open to all travel brands and advertising agencies based in Europe.

The campaigns will be judged by a panel of TripAdvisor sales and marketing experts.

No existing or running campaigns will be accepted. All submissions should be a new creative.

TripAdvisor director of sales Martin Verdon-Roe said: ââ¬ÅâœThe challenge gives travel brands the freedom to develop an engaging campaign that tells a story and shows what their brand really stands for, rather than just focusing on ROI.ââ¬~

All entries must be submitted by August 1 2010 and the winning campaign will run on TripAdvisor between August and September.

Please submit all entries to Creative-Challenge@tripadvisor.com.

By Bev Fearis

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