21 July 2010

Airlines enjoy big rise in ancillary sales

Airlines saw a 43 per cent jump in ancillary revenues in 2009 compared with the previous year, according to a new report by Amadeus and consultancy group IdeaWorks.

Their report showed that 96 airlines worldwide earned €11 billion from ancillary sales such as check-in baggage, in-flight refreshments and commission from car and hotel bookings, up from €7.68 billion the previous year.

Budget airline easyJet saw an astonishing leap in ancillary revenue, which rose  €212m to €608m last year, closing the gap on Ryanair which saw only a €38m increase to €663m.

The two low-cost carriers were the only European airlines listed in the top 10 for ancillary sales; Ryanair ranked in fifth position and easyJet came in sixth.

The full report will be available in the autumn 2010 release of the Amadeus Guide to Ancillary Revenue by IdeaWorks.

By Linsey McNeill

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