22 July 2010

Amadeus launches new route assesment tool

Amadeus, in partnership with airconomy has launched a tool it says will provide airlines, airports and agencies with an accurate view of market demand on any given route.

Amadeus Total Demand by airconomy uses a high number of global and market specific sources and a "cutting edge" computing algorithm to produce its assessments.

The partners say it allows airlines to calculate their true market share and assess the potential of new routes, airports to analyse traffic that could be captured if their slots were allocated differently and agencies to better advise customers on available options.

Amadeus airline and travel agency distribution director David Doctor said: "Total Demand will help our airline customers gain the information they need to make key decisions on such fundamental topics as fleet assignment and route planning with the utmost confidence.

"Furthermore, this new intelligence product is a perfect fit with Amadeus MIDT that currently provides accurate intelligence on all bookings made through travel agencies using the Amadeus system."

airconomy managing director Philipp Goedeking said: "This is a major enhancement as it will provide more transparency for the market place."

By Debbie Ward