Published on Tuesday, May 24, 2011
Special Vision TravelMole review copy offer hot off the press PLUS follow the path of an innovative entrepreneur developing and marketing a destination
Said Valere Tjolle, Sustainable Tourism Report Suite editor "This will deliver state of the art techniques to the sustainable tourism industry. Ogilvy has the vast range of experience, the commitment to green practices and the up-to-the-second practical knowledge of marketing techniques to give sustainable tourism a powerful edge in this tough marketplace. Together we have put a massive range of information together in an easy-to-read format"
The 2011 marketing guide incorporates big new opportunities for sustainable tourism.
Always one of the global industry's thought leaders, Ogilvy now operates in more than 70 markets. Ogilvy's high tech London office incorporates nine companies offering marketing services - from advertising to direct marketing to PR and SEO.
Ogilvy has worked with numerous travel and tourism organisations over the past five decades, and the London office currently works with clients including British Airways, Expedia, IHG and the Brazilian Tourist Board.
The organization recently founded OgilvyEarth. which partners with brands to use sustainability to drive brand value, achieve long-term growth and increase profits working with global brands including Coca-Cola, Unilever, DuPont, the Environmental Defense Fund, Kraft, IBM, the WWF and the United Nations.
The Sustainable Tourism Marketing Guide 2011. is a report absolutely specific to the vast range of opportunities available to sustainable tourism initiatives - to utilise proven marketing techniques and generate quality business - sustainably and extremely effectively
JUST 25 REVIEW COPIES AVAILABLE AT 50% REDUCTION
Buy now or download free exec summary HERE
PLUS...Not only created but put into action… a living, breathing case study … how a small entrepreneur (or a co-operative, or a local tourist board or anybody!) with little or no capital can create a tourism enterprise that is economically, culturally, socially and environmentally sustainable - and leaves a great legacy too! Starting next week - follow our intrepid entrepreneur's progress email [email protected] for details
The Sustainable Tourism Marketing Guide is part of the Sustainable Tourism Report Suite which includes:
The Sustainable Tourism Minister's Briefing 2011, which surveys 2010 events, the market for sustainable tourism and the major current players. 57 pages in total and simply all a busy minister or high level tourism professional needs to know to access the sustainable tourism industry. Major introduction by Professor Geoffrey Lipman. OUT NOW
The NEW Sustainable Destination Report 2011 which will provide both a report on the current progress of destinations towards sustainability and a guide to the most powerful and effective initiatives and methods bringing really beneficial and sustainable tourism to destinations everywhere. Major contribution from Cape Town Tourism and ABTA. OUT NOW
The Sustainable Tourism Report 2011. Now in its 9th year this definitive, comprehensive annual report provides everything that a travel and tourism professional needs to know about sustainable tourism both from outbound and an inbound aspects. Due out May/June
The Tourism and Carbon Market Guide 2011. Global warming is by far the biggest challenge the travel and tourism market has ever faced - but there are many opportunities too, for the second year, this guide sets out to survey the industry, and offer the opportunities. Due out May/June
SustainableTourism2011 is designed to enable you to communicate all the basic information about sustainable tourism benefits to your stakeholders, suppliers, network, employees and partners - in a truly accessible and engaging format. Due out June
Sustainable Tourism Report Suite supporters are:
Change for Tomorrow, Discover Ltd, Cape Town Tourism, Innovation Norway, Six Senses Resorts and Spas, Virgin Holidays, ABTA, Thomas Cook, Ogilvy PR.
Just a few comments about the Sustainable Tourism Report Suite 2010: "Very useful and insightful report would recommend" Thea Chiesa World Economic Forum."The report is an inspiration" Ingunn Sornes Innovation Norway "The report makes it easy to do our work" Dagmar Schrieber Kazakhstan Tourism Association"
Report subscribers and purchasers include these and more organisations:
Booz & Co, UNWTO, World Economic Forum, Eihab Oman, MCI Management Center Innsbruck, Sustainable Travel International, Mesoamerican Reef Leadership Program, Singita Africa, Ecole Hoteliere de Lausanne, Kazakhstan Tourism, Rezidor Hotel Group, Internationale Fachhochschule Bad Honnef , WWF, Sustainable Side of the Street, Northern Ireland Tourist Board, University of Brighton, Tourism Ireland, The Nature Conservancy, Cleaner Climate, Micato Safaris, Hilton Hotels Corp, Visit Britain, Visit England, Visit Scotland, Canada Tourism, Tourism Innovation Group, Dublin Institute of Technology, Sabre Holdings, EplerWood Consultancy, Nichols Tourism Group, The Adventure Company, Exclusively Canada, University of Wales, University of Guelph, IFC, Griffith University, Australia, Yukon Tourist Board, Ipswich College, Prince of Wales International Business Leaders Forum, The Tourism Company, Citizen Development Corps, University of Hertfordshire, Disney Corp, Anglia Ruskin University, Kidderminster College, Olive Green Group, and many, many more.
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The recent insolvency of Low Cost Travel Group, one of the large players in the travel industry had a big impact on the travelers, hotels and all related players from both wholesale & retail arms. There were about 27,000 people on a holiday who had booked through the company comprised of a €200 million wholesale arm and €500 million OTA / retail arm.