Usain Bolt's double Olympic victory will boost visitors to Jamaica, according to the island's Minister of Tourism Wykeham McNeill.
Speaking to TravelMole from Jamaica House, the country's London 2101 headquarters within the North Greenwich arena, McNeill said the success will elevate Bolt to the same status as Bob Marley, not only within the island itself but globally.
Jamaica celebrates Bolt's latest victory
Bolt has become the first man to successfully defend both 100m and 200m titles.
"The impact of his sprinting will have an effect on the island for many years to come and will help Jamaica attract more and more sports travel tourists," he said.
"The interest that has already been created by our sprint legends throughout the years has now come to a crescendo with Usain Bolts unique defence of the titles.
"If you couple this with the outstanding performance with our other athletes both men and woman plus the 1-2-3 last night we are in a unique position to market Jamaica as THE centre of excellence."
The world's fastest man in action
Friday, August 10, 2012