Ryanair is attempting to take a greater share of the independent ski market this winter by falsely claiming to offer the lowest fares to gateway airports in the Alps.
The airline offers 20 flights a week from London Stansted to Grenoble, Salzburg and Turin with fares starting from £29.99 and £36.99 one-way, including taxes and charges.
Spokesman Stephen McNamara said the airline "guaranteed" the lowest airfares to Europe's best ski resorts.
"Ryanair will once again get British skiers straight to the slopes for far less than any other airline," he said. "With great value ski fares starting from just £29.99 one way, we guarantee the lowest fares and no fuel surcharge to Europe's best ski resorts."
However, rival easyJet's fares for flights from London to Salzburg start at £31.99 (including taxes and compulsory charges), £5 cheaper than Ryanair's lowest fare to the city. Ryanair is only cheaper than easyJet on selected flights to Grenoble and Turin.
When asked to justify Ryanair's claims, McNamara said: "Ryanair reviews its fares every day and if we spot a lower fare, which is unusual, we immediately cut our fares to ensure that Ryanair will always offer the lowest fares. The lowest fares on every route will always be available on www.ryanair.com."
However, Ryanair passengers who don't have a Ryanair Cash Passport or prepaid MasterCard will be charged an additional £6 booking fee and those with luggage have to pay £15 to £25 per bag plus a further £50 for ski equipment. In comparison, easyJet charges £11 per bag and £25 for skis.
By Linsey McNeill
Wednesday, September 12, 2012