Hotels.com will be integrating TripAdvisor hotel reviews on all of its 31 web sites across Europe, the Middle East and Africa.
The move comes after research showed that two-thirds of users consult user-generated content such as the TripAdvisor reviews when choosing a hotel.
Customers visiting Hotels.com sites across the EMEA region will be able to access the average TripAdvisor "Traveller Rating" for each hotel along with a selection of the most recent reviews in English posted to TripAdvisor for that property.
By Bev Fearis
Thursday, January 15, 2009