Cheap packages the main priority for UK holidaymakers
Cheap package holidays with free on-site activities are the new priorities for people decided which resort they choose this summer.
This compares with good hotel reviews, star rating and being close to the beach which were top of the list last year, according to online travel agent www.sunshine.co.uk.
A study commissioned by the company found that 71% of British holidaymakers have either booked a holiday abroad or plan to book a holiday overseas this year.
The research reveals that consumers" priorities are changing when it comes to booking their 2009 break.
Last year thay claimed that the most important element when booking a holiday was good reviews from previous visitors, the hotel"s star rating and being close to the beach.
But they now admit that value for money and free on-site activities are the deciding factors for this year"s holiday.
The Top 5 priorities when searching for a holiday destination last year were:
1. Good hotel reviews
2. Its star rating
3. Located on/near the beach
4. Value for money
When the 1,445 British respondents were asked how they decided which resort to choose for their holiday this year, or what their priorities will be for their holiday choice, the results were:
Value for money
Free on-site activities
Near the beach
LocationGood reviews from previous visitors and the hotels star rating came in at 6th and 7th position respectively.
The Top 10 holiday destinations so far this year are:
1. Benidorm - Spain
2. Sharm el Sheikh - Egypt
3. Albufeira - Algarve
4. Marmaris - Turkey
5. Palma Nova - Spain
6. Salou - Spain
7. Lloret de Mar - Spain
8. Olu Deniz - Turkey
9. Playa de las Americas - Tenerife
10. Alcudia - Majorca
Company co-founder and managing director Chris Brown said: "We keep hearing that Brits are choosing to stay put this summer, yet our sales figures are getting better month on month and this study proves that people are still eager to get away but their priority is now value for money and not incurring many extra costs whilst away.
"As a travel agent, we feel it is important to highlight that we offer our customers exactly what they want this year; an affordable holiday that doesn"t mean sacrificing their priorities from previous years."
by Phil Davies
Friday, July 10, 2009