Published on Monday, October 25, 2010
People who post fake hotel reviews on TripAdvisor will be named and shamed by an online reputation management company next month, according to an article in Telegraph Travel.
Kwikchex, which is acting on behalf of more than 800 hotels and restaurants, told the paper it plans to publish a list of thousands of reviewers it suspects of posting fraudulent and defamatory comments.
It says websites such as TripAdvisor will be told to notify their reviewers of the list, once published, and they will be given two weeks to remove the comments or face legal action if they cannot substantiate their claims and show that were guests of the establishments concerned.
TripAdvisor said it will protect reviewers by refusing to release their actual names unless it is ordered to do so by a court of law.
By Linsey McNeill
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The recent insolvency of Low Cost Travel Group, one of the large players in the travel industry had a big impact on the travelers, hotels and all related players from both wholesale & retail arms. There were about 27,000 people on a holiday who had booked through the company comprised of a €200 million wholesale arm and €500 million OTA / retail arm.