Virgin Atlantic: Win your One Day today

Published on Friday, December 17, 2010

Travel tech specialist launches video division




Travel websites with product videos are 64% more likely to turn a web visit into a booking, according to travel technology specialist Travel Systems Associates.

The company’s research shows that, since the advent of videos on social networking sites and the increased use of smart phones that take and play videos, live action on a travel company’s website is now essential.

“Online video is the new still picture,” said the company’s director Richard Bristow.

“Over 35 hours of video are now uploaded to Youtube every minute of the day and people of all ages now expect to be able to see something in action before they buy it.

“The good news for the travel industry is that it has the perfect product for video. What could be more tempting than waving palms and a sun drenched beach on a cold damp British day?”

Travel Systems Associates has now launched a video division to provide the required content for websites and claims it comes at a “realistic price”.

Bristow said video is gradually taking the place of the traditional brochure.

“It can be powerful, dynamic, touching and emotional in a way that brochure copy never can be. This translates to customers making more immediate decisions and significantly improving ‘look to book ratios for travel sites using video.”

By Bev Fearis



Your Comments

, be the first to post a comment.
Your email:






Email other comments made to this story
Code Request a new picture 5 characters



NOTE: Comments are subject to admin approval before being posted.
Mole Poll
How have bookings have been since Friday morning? Post Brexit
Good 29.7 %
Bad 39.85 %
Normal 30.45 %

Thank you for your vote




Move scroll bar (above) left to right for more videos!

UPCOMING EVENTS
Sponsored features

Koh Samui has got it all



Let Centara Hotels & Resorts show you around the island and share some of the amazing activities that you can find.  With three distinct properties on the island, Centara has you covered.  

\m