Published on Wednesday, March 2, 2011

Rail operator signs up to TripAdvisor content



 

Eurostar passengers will now be sent TripAdvisor reviews and ratings in their pre-trip emails from the cross channel operator.
 
Following a deal between the two companies, content from the review site will appear in 18,000 emails sent to customers each month.
 
TripAdvisor will also offer passengers a Best Of rundown of their chosen Eurostar destination including details about restaurants and attractions.
 
Ecommerce ancillary revenues manager at Eurostar Odile Delhove said: “We want to make our passengers’ complete trip as easy as possible. By introducing TripAdvisor reviews and ratings we’ve broadened the amount of relevant information they have access to, which will assist them when it comes to choosing their ideal trip.”
 
Hotel reviews from TripAdvisor have been incorporated across Eurostar’s site www.eurostartripplanner.com
 
by Dinah Hatch


 



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The recent insolvency of Low Cost Travel Group, one of the large players in the travel industry had a big impact on the travelers, hotels and all related players from both wholesale & retail arms. There were about 27,000 people on a holiday who had booked through the company comprised of a €200 million wholesale arm and €500 million OTA / retail arm.

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