Rail operator signs up to TripAdvisor content
Eurostar passengers will now be sent TripAdvisor reviews and ratings in their pre-trip emails from the cross channel operator.
Following a deal between the two companies, content from the review site will appear in 18,000 emails sent to customers each month.
TripAdvisor will also offer passengers a Best Of rundown of their chosen Eurostar destination including details about restaurants and attractions.
Ecommerce ancillary revenues manager at Eurostar Odile Delhove said: “We want to make our passengers’ complete trip as easy as possible. By introducing TripAdvisor reviews and ratings we’ve broadened the amount of relevant information they have access to, which will assist them when it comes to choosing their ideal trip.”
by Dinah Hatch
Wednesday, March 2, 2011