Published on Wednesday, March 23, 2011
Experian Hitwise has this week named the most popular travel websites according to the market share of visits a website receives relative to other websites in their industry.
Here are the winners, divided into sectors.
Destinations and accommodation
James Murray, marketing research analyst, said:
“January is traditionally the second biggest month of the year online for the travel sector and 2011 has already had a successful start with solid growth to key industry sectors.
"One of the fastest moving areas of travel we’ve seen so far in 2011 is in the cruise sector, which has grown by 15% in the last three years.
"The top performers in the cruise category which were announced in the awards have really benefited from increased online interest in cruise holidays.
“With the Royal Wedding and a plethora of bank holidays coming up people are able to take longer holidays this Easter without taking lots of days off from work.
"One of the interesting trends we’ve noticed is that people are taking advantage of this by booking more long-haul holidays. Flights to Australia are proving particularly popular this year accounting for 7% of all flight searches in January.”
By Bev Fearis
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The recent insolvency of Low Cost Travel Group, one of the large players in the travel industry had a big impact on the travelers, hotels and all related players from both wholesale & retail arms. There were about 27,000 people on a holiday who had booked through the company comprised of a €200 million wholesale arm and €500 million OTA / retail arm.