Published on Friday, May 6, 2011
TravelMole’s inaugural web awards for Africa take place in Durban tonight, on the eve of the continent’s travel trade show Indaba.
Under the guidance of Frank Orman of Lead Generators, London, the judges have now made their minds up and the results will be revealed at a reception to be held at the Southern Sun Elangeni.
Orman said: “It has been a pleasure being part of the judging panel for the inaugural Africa Web Awards.
“Despite the awards being a newcomer to the travel event calendar, I was happy to see a good number of sites being nominated.
“While many of the entries did not yet meet with our new judging criteria, I believe that we have made an important first step, and I look forward to these awards becoming a beacon for best practice in terms of online marketing and site conversion strategies, and becoming one of the important highlights of the African travel industry.
“Thank you to all the judges for their input and help in selecting the winners for 2011”
The judges form a group of senior African specialists with a keen knowledge of the online environment.
The judges are:
- Geoff Elske, general manager of AA Travel in South Africa with responsibility and chairman of the International Travel and Tourism Commission of the FIA (Federation Internationale de L’Automobile).
- Desmond O’Connor, who began his career in aviation in 1993 and worked for various airlines in South Africa and the UK. He is currently commercial director of 1time
- Tolene Van De Merwe, who started as a tour operator in 1997 and now runs her own representation company in the UK called Boutique Travel Marketing.
- Karen Black is co-owner of Mamba Media Ltd in the UK, a creative design and digital media company that offers web, print, digital and social media solutions to the travel and tourism Industry.
The winners will be announced on TravelMole tonight.
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The recent insolvency of Low Cost Travel Group, one of the large players in the travel industry had a big impact on the travelers, hotels and all related players from both wholesale & retail arms. There were about 27,000 people on a holiday who had booked through the company comprised of a €200 million wholesale arm and €500 million OTA / retail arm.