Published on Monday, May 9, 2011

Lastminute.com partners with the Guardian for new city guides




Lastminute.com has joined together with the Guardian to launch a series of online city guides in a partnership due to run for 12 months.

Three city guides have been unveiled this month - London, Paris and New York – with additional cities to follow throughout the year.

Each guide features an interactive map, insights from ‘on the ground’ bloggers and a playlist of the city’s music from each city, chosen by local, well-known musicians, including like Chris Keating from Brooklyn-based band Yeasayer. 

The Guardian's user-generated travel reviews are fed in to the city guides, alongside the Guardian's existing editorial content.

Mark Maddock, managing director for Lastminute.com UK and Ireland, said: “We see our partnership with the Guardian as a brilliant tool for travellers looking for that extra bit of insight to help them on their journey.”

Sally Burtt-Jones, group head, brand partnerships, Guardian News & Media, said: "This partnership enables Lastminute.com to make their brand visible to our audience of passionate and cultured travellers, and fits in perfectly with their 'Stories Start Here' positioning." 


By Bev Fearis



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The recent insolvency of Low Cost Travel Group, one of the large players in the travel industry had a big impact on the travelers, hotels and all related players from both wholesale & retail arms. There were about 27,000 people on a holiday who had booked through the company comprised of a €200 million wholesale arm and €500 million OTA / retail arm.

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