Lastminute.com partners with the Guardian for new city guides




Lastminute.com has joined together with the Guardian to launch a series of online city guides in a partnership due to run for 12 months.

Three city guides have been unveiled this month - London, Paris and New York - with additional cities to follow throughout the year.

Each guide features an interactive map, insights from "on the ground" bloggers and a playlist of the city"s music from each city, chosen by local, well-known musicians, including like Chris Keating from Brooklyn-based band Yeasayer. 

The Guardian's user-generated travel reviews are fed in to the city guides, alongside the Guardian's existing editorial content.

Mark Maddock, managing director for Lastminute.com UK and Ireland, said: "We see our partnership with the Guardian as a brilliant tool for travellers looking for that extra bit of insight to help them on their journey."

Sally Burtt-Jones, group head, brand partnerships, Guardian News & Media, said: "This partnership enables Lastminute.com to make their brand visible to our audience of passionate and cultured travellers, and fits in perfectly with their 'Stories Start Here' positioning." 


By Bev Fearis

Monday, May 9, 2011



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