Highway to Hell Yeah

Royal wedding sees VisitBritain profile rocket on web

VisitBritain’s internet profile went through the roof in the lead up to the royal wedding, with its twitter feed entering the top 1% most influential users.

The national tourism agency said its Facebook page Love UK also saw an almost doubling of fans in the five days leading up to the big day, from 255,000 to 1.3 million.
The agency says discussion started by its Twitter hashtag #VisitBritain and mentions of royal wedding articles on the VisitBritain super blog reached more than two million in 48 hours which pushed the feed’s Klout score, the standard measure of influence, over 71 – putting it in the top 1%.
Global internet service provider Akamai also states that the royal wedding was the sixth largest web event in history. The BBC says more than two billion people watched the event globally.
VisitBritain chief executive Sandie Dawe said: “Our strategy was to use the interest in this event – and the ensuing global media coverage – to showcase Britain and boost its appeal to visitors.
“Our history and pageantry and our ability to welcome and host a global party was seen by millions of prospective visitors around the world.
“This marks the start of our four-year marketing programme. With events such as the Queen’s Diamond Jubilee and the London 2012 Games in prospect, we want to take a message of warmth, fun and celebration to the world and send out an invitation to visit Britain.”
By Dinah Hatch


Thursday, May 12, 2011

Your Comments

, be the first to post a comment.
Your email:

Email other comments made to this story
Code Request a new picture 5 characters

NOTE: Comments are subject to admin approval before being posted.
Mole Poll
Have you had any cancellations yet due to the Zika virus ?
NO 63.89 %
YES 36.11 %

Thank you for your vote

Get Adobe Flash player
Sponsored features

Discover the Eastern & Oriental (E&O) Hotel in Penang

Established by the famed Sarkies Brothers in 1885, the Eastern & Oriental (E&O) Hotel in Penang is the only hotel in the heart of the George Town UNESCO World Heritage Site that possesses prime sea frontage. Today, the luxurious 228 all-suite hotel stands as the grand dame of heritage hotels, its distinctive classic elegance and grace of service enhanced with time.

For more information, visit www.eohotels.com