The Med

Mobile bookings 'on the rise'



 

Almost a quarter of those planning and booking a holiday will use a mobile device to do so, according to a TripAdvisor survey.
 
An astonishing 22% of the 1,200 people who responded to the travel site’s mobile device survey said they had used the hardware when organising a holiday, with 29% using it for researching or booking accommodation.
 
Some 27% researched destinations via their mobiles, 26% read peer reviews, 23% researched restaurants and the lowest figure, 18%, booked or researched flights.
 
TripAdvisor spokeswoman Emma O’Boyle said: “We’re seeing phenomenal growth in the number of travellers planning their holidays – both before they leave and during their trip – on mobile devices.”
 
Just under half (45%) of respondents said they used their mobile to research their holiday whilst they were abroad, reading about restaurants, checking flight status and researching attractions and tours.
 
Added O’Boyle: “Whether travellers are looking for the nearest attractions or top-rated restaurant, these findings show that smartphones and tablets are an increasingly important travel companion.”
 
TripAdvisor also found that roaming charges were still the biggest barrier to mobile use abroad, with 47% saying these were the reasons for not using their mobiles while 18% said it was poor connectivity and 7% because of the small screen.
 
The survey also found that Europe has a head start on the UK when it comes to mobile use for travel, with 27% of Europeans planning a trip using a device as opposed to 22% of Brits.
 
Meanwhile 39% of respondents had a travel app, 14% had written a review on their mobile and 15% had checked in to a place using the phone.


 

Friday, June 10, 2011



Your Comments (1)

, be the first to post a comment.
Your email:






Email other comments made to this story
Code Request a new picture 5 characters



NOTE: Comments are subject to admin approval before being posted.
  • +440% visits registered on Availpro's booking engines

    More than on the rise actually. Visits on our hotel booking engines exploded by 440%. The bookings would definitely be higher if: - the websites visited would be mobile compliant - the booking system were totally adapted and redeveloped in that mobile perspective For the independent hospitality industry, it's becoming possible with dedicated booking apps for mobiles.

    By Emmanuel Fremau, Friday, June 10, 2011

Mole Poll
Harriet Green departs Thomas Cook. Did she do a good job ?
YES 69.35 %
NO 30.65 %

Thank you for your vote



Get Adobe Flash player
LATEST MOLES' GALLERIES
UPCOMING EVENTS
Sponsored features

The results are in: eco-certification delivers better business for hoteliers

Once again world-class research shows eco-certified hotels are proven to operate more efficiently and attract guests who help them save money and the environment.

Our Green Globe members have for many years reported efficiency gains in resources, particularly energy and water, from 5% to 20% per year. 

For more information about Green Globe and its certification standard and independent audits visit www.greenglobe.com