Greenlight has appointed Anna Oâ€™Brien as director of social media.
The independent search and social marketing agency claims it has seen the number of clients which it offers social media optimisation services to grow.
O'Brien joins from Citibank, New York, where she served as vice president of social media and created the initial roadmap and strategy for its social media presence, integrating social technology into various aspects of the programme.
Andreas Pouros, chief operating officer at Greenlight, said: â€œAnna's appointment places Greenlight immediately at the top of the social media marketing arena, firmly transforming the agency into a leader in the engagement marketing space.â€
By Bev Fearis
Wednesday, June 15, 2011