Published on Thursday, June 16, 2011

Tech kit launched to link hotels to customers via Facebook

Travel technology company Sabre has launched a piece of software to help hotels boost revenue via Facebook.

SocialConversation offers a suite of social network services including a seamless booking engine with the feel of a hotel’s website but hosted by Facebook.

The software also has the ability to offer social media-only offers and promotions pushed within Facebook. It can also integrate social media into a hotel’s website through profile portability and social plug-ins.

Recent research shows around 40% of travellers use social media to research options before booking.

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Undercutting is not for the long-term. Demise of volume players.

The recent insolvency of Low Cost Travel Group, one of the large players in the travel industry had a big impact on the travelers, hotels and all related players from both wholesale & retail arms. There were about 27,000 people on a holiday who had booked through the company comprised of a €200 million wholesale arm and €500 million OTA / retail arm.