Published on Thursday, June 16, 2011
TravelMole is to host its next Travel Industry Question Time session on the thorny subject of social media.
Featuring a host of social media experts, the session will debate how the travel industry has grasped the concept and whether it is falling behind on utilising it to full effect.
Have some travel companies shied away from Twitter and Facebook, are they properly monitoring their brand online and do they fully understand the power of peer approval or disapproval?
The travel industry was an early adopter of social media, with TripAdvisor leading the way, but has the initial zeal for all things social media begun to fade?
At the recent Barclays Travel Forum the majority of individuals interviewed gave social media a lukewarm welcome. So why is there a stall in progress now?
Do companies know how to roll out a social media programme? Do they think running special offers on their Facebook pages is what it's all about?
Find out all the answers at TIQT on July 5 at 4.45pm until 6.30pm at Yahoo’s London offices located at 125 Shaftesbury Avenue.
Register today at [email protected]
This event is sponsored by Getabed.co.uk, Amadeus and hosts Yahoo.
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The recent insolvency of Low Cost Travel Group, one of the large players in the travel industry had a big impact on the travelers, hotels and all related players from both wholesale & retail arms. There were about 27,000 people on a holiday who had booked through the company comprised of a €200 million wholesale arm and €500 million OTA / retail arm.