In a nod to the dominance of TripAdvisor in holidaymakersâ€™ booking decisions, budget chain Premier Inn is to incorporate the social media tool's reviews into its website.
From June 24, TripAdvisor content will appear on www.premierinn.com allowing users to see guests' comments and reviews across their 600 plus portfolio.
TripAdvisor now has 40 million monthly visitors and more than 45 million reviews.
Premier Inn also plans to run the results of its own customer satisfaction survey on its website. It gathers feedback from around 800,000 guests each year.
Premier Inn spokesperson Gerard Tempest said: â€œOur guestsâ€™ opinions are an invaluable source of information for us and we constantly use guest feedback to shape and improve the standards of service available at Premier Inn.
â€œWe also feel that it is important for visitors to our website to be kept well informed and that they should be able to read impartial and transparent reviews for all of our Premier Inn hotels to enable them to make an informed decision about where they would like to stay.â€
Monday, July 4, 2011