Published on Tuesday, August 2, 2011

TripAdvisor launches UK affiliate marketing programme

TripAdvisor has launched an affiliate marketing programme in the UK, managed exclusively through Commission Junction.

The programme provides other websites the opportunity to earn revenue by linking, and ultimately sending traffic to TripAdvisor via a TripAdvisor banner posted on their website.

When a user from an affiliate’s site arrives at TripAdvisor and clicks on commerce links and/or ads, the affiliate is paid 50% of the gross revenue generated.

TripAdvisor is promising affiliates the chance to earn up to £1 per click-out and claims conversation rates can reach as high as 75%.


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Undercutting is not for the long-term. Demise of volume players.

The recent insolvency of Low Cost Travel Group, one of the large players in the travel industry had a big impact on the travelers, hotels and all related players from both wholesale & retail arms. There were about 27,000 people on a holiday who had booked through the company comprised of a €200 million wholesale arm and €500 million OTA / retail arm.