Hoteliers are now being given the opportunity to respond to guest feedback on hotel portal HRS.
The move comes after calls from HOTREC, the European umbrella association for hotels, restaurants and cafes.
in a new section of the portal, hoteliers can access reviews.
HRS also informs hoteliers by email as soon as a new comment about their establishment has been published or at timed intervals.
"Personal comments make the evaluation of the hotel even more helpful. They provide future hotel guests with an additional benefit and make it easier to choose a hotel," says HRS CEO Tobias Ragge.
â€œEvery customer's opinion counts. That's why we advise hoteliers to take comments seriously and to respond both to critical and positive comments, the latter of which make up the majority of hotel evaluations on HRS."
By Bev Fearis
Thursday, August 25, 2011