Published on Friday, September 23, 2011

A new GBP25m wave for Butlins

Butlins is to open a new £25 million Wave Hotel aimed at families with children aged 8-14.

The hotel, to open at the Bognor Regis Resort in spring 2012, will have a gaming room with 3D computer games, i-pod docking stations in every room and some interconnecting rooms for the first time.

Wave is the latest addition to Butlins property portfolio following the success of Ocean and Shoreline Hotels, which opened at the Bognor Regis Resort in 2009 and 2005.

"Our two existing hotels in Bognor Regis have taken almost £10million worth of business so far this year with another £1 million worth of bookings for 2012 already been made, so our decision to build another hotel at this resort was an easy one!” said Allan Lambert, head of retail sales at Bourne Leisure.


By Diane Evans


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The recent insolvency of Low Cost Travel Group, one of the large players in the travel industry had a big impact on the travelers, hotels and all related players from both wholesale & retail arms. There were about 27,000 people on a holiday who had booked through the company comprised of a €200 million wholesale arm and €500 million OTA / retail arm.