Highway to Hell Yeah

Gumtree enters flash sale market with hotel offers

Listings website Gumtree yesterday entered the increasingly crowded daily deals market, including discounted hotel accommodation amongst its offers.

Site users who had sign up to its 'daily deals' service received an email offer a two-night stay in a country house hotel in Scotland for £79, down from £220.

Like other flash sale sites such as Groupon, Gumtree's deals are available for only a limited period - in the case of the hotel offer for just a couple of days.

Gumtree, which is better known as a place to search for accommodation, work or second-hand goods and attracts close to 14 million visitors a month, plans to use social media to ask users what offers they would like.

It claims that it will be the first flash sale service to consult with its customers via Facebook. A selection of deals will be tested by a group of volunteer bloggers who will write reviews of their experience to share with users.

Hamish Stone from Gumtree said: “Online shoppers are becoming increasingly savvy to the offers that are available, both on the high street and online.  With Gumtree Daily Deals we are creating a new and unique service that lets our users tell us what they want to see on offer."

By Linsey McNeill

Friday, October 7, 2011

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