TravelClick buys EZYield

TravelClick, global provider of revenue generating solutions for hoteliers, has bought distribution management solutions provider EZYield.

EZYield"s integrated solutions suite allows hotels to send and update availability, rates and inventory on more than 650 travel websites via its online portal, as well as electronically receive reservations directly into hotels" data management systems.

Travelclick said following the acquisition EZYield"s products will continue to be offered as standalone solutions but over time the products will also be integrated into TravelClick"s iHotelier central reservation systems - as well as other property management systems and CRSs.

"Third party distributors, such as Online Travel Agencies, are a critical source of revenue for hotels, and TravelClick is committed to bringing its customers the best global channel management solution to maximize revenue through these channels," said TravelClick chief executive Larry Kutscher.

"EZYield is the clear leader in this space due to its best-in-breed platform and technology, the large number of distribution channels it serves and its outstanding team. Together, our combined company will provide hotels with the unparalleled opportunity to manage rates and inventory across all channels through a single platform."

James Filsinger, former chief executive officer of EZYield, will lead TravelClick"s combined channel management business and report to Jonathan Cherins, executive vice president and general manager of reservations solutions. The company will remain in Orlando where TravelClick also has a significant presence.

By Linsey McNeill

Tuesday, November 8, 2011