Published on Friday, December 9, 2011

Social media round-up

In the first of a weekly series, Siren Communications brings you a round-up of the best of the week's social media. So, as the Atlantic gales batter our shores, batten down the hatches, grab a mug of something warm and read on…

Scotland - land of the technologically brave
Deciding what to do and where to go in Scotland is now a techies heaven with a new augmented reality app from Welcome to Scotland. Dubbed the 'most technically advanced app in Europe' the app's description online doesn't seem to do it justice when you watch the video here. With functions to allow users to find out more about the landscape and attractions around them simply by looking with their mobile device the app is clever, apparently saves you money and is all new for the destinations sector.

A right royal reem wedding
Want to know what have been the most talked about events in social media for 2011 – take a look at this from the Telegraph on Facebook's top ten topics of the year. It really is the good, the bad and ugly of the last 12 months – yes we are talking about things 'reem' there.

What Facebook can do, Twitter can do too
The microblogging site has released its most used hashtags of the year and the world news section is a little more interesting than anything TOWIE can throw up. Unfortunately for those in the travel industry, the most mentioned cities are mainly those that have dominated the news for a year of challenges. See more lists for yourself here.

Dark arts
Public Affairs agency Bell Pottinger committed the ultimate PR fail this week when they become front page news in a sting headed by The Independent that saw senior management from the agency spill their (un)wise words about applying 'dark arts' to SEO and ensuring that certain stories are not easily found by Google. Unfortunately it seems they haven't been able to yet apply these magic skills to themselves. Put Bell Pottinger into Google and it seems even the sites they claimed to master - including Wikipedia – list their unfortunate week.

Tara Jackson

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