Published on Friday, December 16, 2011
As winter is well and truly upon us, and the gale force winds, sleet and snow come knocking on your door, curl up by the fire and enjoy our pre-Christmas round up of all things social media. Only nine days to Christmas!
From your Siren Communications team.
MPs' offices rate Twitter
A survey has found that more than a third of MPs' offices find contact made via twitter more effective than print or TV advertising. More and more political advisers are using social media networks to listen to their constituents and interact with them.
Google launches a new service
Google has launched a new event-focused website, which encourages users to share information about places and events that they should go to. Schemer, will gather recommendations from people, businesses and celebrities – however it is currently operating by invitation only. The site will learn from people’s experiences and over time begin to recommend new events that are relevant to individual users.
First Choice launches branding campaign
First Choice is launching a £3m campaign to highlight its dedication to all-inclusive holidays. The ‘Home of the All Inclusive’ campaign will launch on Monday December 19 and focuses on the carefree aspect of arranging an all-inclusive holiday. Supported by both press and online activity, parent company TUI has just restructured its UK board.
Huffington Post UK introduces branded blogs
The Huffington Post will be introducing branded blogs to its UK news at the start of 2012, allowing brands deeper interaction with readers. Although already a feature on the US version of the site, with brands such as BMW using it, no brands have been confirmed for the UK blog. This week, the Huffington Post took another expansion step to include a celebrity and culture section, with Susan Boyle and Carol Vorderman set to blog in the upcoming weeks.
By Sabah Khan
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The recent insolvency of Low Cost Travel Group, one of the large players in the travel industry had a big impact on the travelers, hotels and all related players from both wholesale & retail arms. There were about 27,000 people on a holiday who had booked through the company comprised of a €200 million wholesale arm and €500 million OTA / retail arm.