Published on Wednesday, December 21, 2011

Holiday island sheds hippy roots to lure MICE



 


Ibiza, once a hippy hideaway popular with youngsters and families for its laid-back vibe, is attempting to reinvent itself as a corporate hotspot.


The Spanish island has just opened its own Convention Bureau to try to increase its share of meetings, incentives, conventions and events (MICE).


Ibiza Tourism Board said as soon as it unveiled its plans at EIBTM in Barcelona, it received a boom in enquiries from MICE organisers.


Targeting the corporate market is part of the Ibiza Government's commitment to diversify the island's tourism product and extend the summer season into April, May, September and October.


Nike, Swarovski and Volkswagen have already held meetings and product launches on the island.


 


By Linsey McNeill



Your Comments

, be the first to post a comment.
Your email:






Email other comments made to this story
Code Request a new picture 5 characters



NOTE: Comments are subject to admin approval before being posted.
Mole Poll
'Britain follows US and bans electronics from cabin baggage' Good or Bad move ?
Good 46.67 %
Bad 53.33 %

Thank you for your vote




Move scroll bar (above) left to right for more videos!

UPCOMING EVENTS
Sponsored features

It's upgrade time at roomsXML.com


Recently, roomsXML has launched its new version of API, which brings significant upgrades to its already reliable API. By upgrading the API, clients now have the ability to search for multiple hotels of their choice in a single request. This allows them complete freedom to only search for hotels they wish to sell.

 

\m