Published on Thursday, December 22, 2011

Etihad agrees billion dollar deal with Sabre

Abu Dhabi-based Etihad Airways has entered a billion dollar 10-year deal with technology giant Sabre, which will give agents access to the airline's real-time access to fares and flight information.

Etihad said the deal was the result of "an exhaustive selection process" and will see the airline use integrated software across its reservations, inventory, marketing, planning, ecommerce, distribution and departure control operations by February 2013.

The Sabre-created software will be implemented by February, 2013 and will significantly reduce the airline’s technology costs, it said.  

Etihad Airways Chief Executive Officer James Hogan added: “This groundbreaking deal will play a pivotal role in providing Etihad Airways with the tools necessary to achieve its next phase of growth and profitability targets in an innovative, sustainable and cost effective manner.

“It will be the single largest technology-enabled business change that Etihad Airways will undertake in a decade."

Etihad Airways will also be able to access the Sabre global distribution system to market and sell products and services.


By Linsey McNeill

Your Comments

, be the first to post a comment.
Your email:

Email other comments made to this story
Code Request a new picture 5 characters

NOTE: Comments are subject to admin approval before being posted.
Mole Poll
'Thailand enters year of mourning following king's death' - Will this adversely affect Tourism ?
YES 49.86 %
NO 50.14 %

Thank you for your vote

Move scroll bar (above) left to right for more videos!

Sponsored features

Undercutting is not for the long-term. Demise of volume players.

The recent insolvency of Low Cost Travel Group, one of the large players in the travel industry had a big impact on the travelers, hotels and all related players from both wholesale & retail arms. There were about 27,000 people on a holiday who had booked through the company comprised of a €200 million wholesale arm and €500 million OTA / retail arm.