Published on Friday, January 6, 2012

VisitBritain asks for help to woo tourists in 2012

UK businesses are being urged by VisitBritain to invite their friends, relatives and past customers from around the world to visit Britain in 2012.

The move is the latest phase in the tourism body's campaign under the “Share Your GREAT Britain” strap line.

Expedia, one of VisitBritain’s industry partners, will support the campaign by pushing out messaging and invites via its database.

Celebrities including Jamie Oliver, Dame Judi Dench and Matt Smith have already taken part in the campaign by making films inviting people to visit.
Under the slogan ‘Share Your GREAT Britain’, businesses, the British public and local communities across the country are being encouraged to make use of a free online toolkit that will allow users to personalise their own greeting and enable them to invite their global network to the UK for their next holiday.
The kit is available free of charge on
Launching the campaign, Tourism Minister John Penrose said: “This is an innovative and personal way of encouraging more visitors to the UK and comes at a time when we want to ensure Britain is top of everyone’s holiday wish list.
“From the 2012 Olympic and Paralympic Games, to the Diamond Jubilee, we want as many people as possible to come and join in the celebrations, so an open invitation from UK households to friends and family abroad is an ideal way of increasing visitor numbers and making 2012 a truly memorable year for tourism.”
According to VisitBritain, the 'Visiting Friends and Relations' market is worth £3.6bn.

by Bev Fearis

Your Comments

, be the first to post a comment.
Your email:

Email other comments made to this story
Code Request a new picture 5 characters

NOTE: Comments are subject to admin approval before being posted.
Mole Poll
'Britain follows US and bans electronics from cabin baggage' Good or Bad move ?
Good 51.92 %
Bad 48.08 %

Thank you for your vote

Move scroll bar (above) left to right for more videos!

Sponsored features

It's upgrade time at

Recently, roomsXML has launched its new version of API, which brings significant upgrades to its already reliable API. By upgrading the API, clients now have the ability to search for multiple hotels of their choice in a single request. This allows them complete freedom to only search for hotels they wish to sell.