Published on Tuesday, January 17, 2012
Dubai is launching a brand campaign in April to promote itself as a good value, family destination.
Working with 20 UK tour operators, the campaign will run throughout the rest of 2012.
Ian Scott, director UK & Ireland of Dubai Tourism said: "This Q1 marketing campaign
is obviously designed to drive volume, but also to promote Dubai as a good value, family destination.
"We continually look to challenge unfounded misconceptions and stereotypes which can be attributed to the destination."
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The recent insolvency of Low Cost Travel Group, one of the large players in the travel industry had a big impact on the travelers, hotels and all related players from both wholesale & retail arms. There were about 27,000 people on a holiday who had booked through the company comprised of a €200 million wholesale arm and €500 million OTA / retail arm.