Dubai is launching a brand campaign in April to promote itself as a good value, family destination.
Working with 20 UK tour operators, the campaign will run throughout the rest of 2012.
Ian Scott, director UK & Ireland of Dubai Tourism said: "This Q1 marketing campaign
is obviously designed to drive volume, but also to promote Dubai as a good value, family destination.
"We continually look to challenge unfounded misconceptions and stereotypes which can be attributed to the destination."
Tuesday, January 17, 2012
Established by the famed Sarkies Brothers in 1885, the Eastern & Oriental (E&O) Hotel in Penang is the only hotel in the heart of the George Town UNESCO World Heritage Site that possesses prime sea frontage. Today, the luxurious 228 all-suite hotel stands as the grand dame of heritage hotels, its distinctive classic elegance and grace of service enhanced with time.
For more information, visit www.eohotels.com