Published on Tuesday, January 17, 2012
Dubai is launching a brand campaign in April to promote itself as a good value, family destination.
Working with 20 UK tour operators, the campaign will run throughout the rest of 2012.
Ian Scott, director UK & Ireland of Dubai Tourism said: "This Q1 marketing campaign
is obviously designed to drive volume, but also to promote Dubai as a good value, family destination.
"We continually look to challenge unfounded misconceptions and stereotypes which can be attributed to the destination."
Move scroll bar (above) left to right for more videos!
Let Centara Hotels & Resorts show you around the island and share some of the amazing activities that you can find. With three distinct properties on the island, Centara has you covered.