The Med

BA, YouTube, TripAdvisor and Sir Tom Stoppard



January is almost over but if you"re still suffering from the winter blues, why not take five, grab a cuppa and catch up on the latest goings-on online this week with the Siren Communications social media round up...



British Airways joined Google"s social networking site, Google+ this week. The airline is the latest brand to launch a profile joining O2, the Daily Mail Online and hotel group Mr and Mrs Smith. The social media offering is slowly growing in popularity with just over 90 million users.

Online travel review forum TripAdvisor has launched a new "Management Dashboard" analytics tool designed to help hotels and accommodation providers measure their performance against competitors. The TripAdvisor Management Dashboard will be free to use for all registered users.

One hour of video footage is uploaded to YouTube every second - that"s a decade of video every single day - just seven years after it was created. Visitors to the site spend around 15 minutes a day watching footage and there are 4 billion page viewers a day proving it as a key online and social media tool for businesses across the globe.

Fast food giant McDonalds was also under fire this week after the brand"s creation of the #McDStories hashtag turned sour. Rather than tweeting positive stories about the burger chain, Twitter users used the opportunity to share their McDonald"s horror stories with the rest of the world including food poisoning and fingernails found in burgers.

An Indonesian man has been arrested for saying that god is not real on Facebook. Alexander Aan, 31, was attacked by an angry mob and may now lose his job as a civil servant because of the posting as Atheism is illegal in Indonesia.


And finally, British treasure and playwright Sir Tom Stoppard said this week that he does not have "a computer, nor a Twitter machine" - breath of fresh air or behind the times? You decide!


Friday, January 27, 2012



Your Comments

, be the first to post a comment.
Your email:






Email other comments made to this story
Code Request a new picture 5 characters



NOTE: Comments are subject to admin approval before being posted.
Mole Poll
Harriet Green departs Thomas Cook. Did she do a good job ?
YES 69.35 %
NO 30.65 %

Thank you for your vote



Get Adobe Flash player
LATEST MOLES' GALLERIES
UPCOMING EVENTS
Sponsored features

The results are in: eco-certification delivers better business for hoteliers

Once again world-class research shows eco-certified hotels are proven to operate more efficiently and attract guests who help them save money and the environment.

Our Green Globe members have for many years reported efficiency gains in resources, particularly energy and water, from 5% to 20% per year. 

For more information about Green Globe and its certification standard and independent audits visit www.greenglobe.com