Jamaica is hoping to cash in on London 2012 by launching a UK-wide TV advertising campaign featuring "the world's fastest man", Olympic sprinter Usain Bolt.
The ads consist of a series of short films, all including the triple gold medallist, which will launch on February 1 and will run until the end of the month on ITV, Channel 4 and 5.
As part of the campaign, the tourist board has partnered with Virgin Holidays to offer a package to the island, which will be included at the end of each ad.
By Linsey McNeill
Wednesday, February 1, 2012
In 2010 Green Globe Certification established a partnership with the Club Med group, to guide and improve their sustainability performance.
Club Med is the only all-inclusive resort chain to have 40 properties Green Globe certified in 20 countries.
For more information about Club Med's sustainability activities, click on the Sustainable Development tab at www.clubmed-corporate.com