Jamaica is hoping to cash in on London 2012 by launching a UK-wide TV advertising campaign featuring "the world's fastest man", Olympic sprinter Usain Bolt.
The ads consist of a series of short films, all including the triple gold medallist, which will launch on February 1 and will run until the end of the month on ITV, Channel 4 and 5.
As part of the campaign, the tourist board has partnered with Virgin Holidays to offer a package to the island, which will be included at the end of each ad.
By Linsey McNeill
Wednesday, February 1, 2012
Established by the famed Sarkies Brothers in 1885, the Eastern & Oriental (E&O) Hotel in Penang is the only hotel in the heart of the George Town UNESCO World Heritage Site that possesses prime sea frontage. Today, the luxurious 228 all-suite hotel stands as the grand dame of heritage hotels, its distinctive classic elegance and grace of service enhanced with time.
For more information, visit www.eohotels.com