Published on Tuesday, February 14, 2012

Backpackers opt for 'word of mouth' reviews

Backpackers are ignoring online reviews preferring word-of-mouth recommendations.

Research of more than 1,000 youths by the TNT Travel Show found that most 18-35 year olds don’t use smart phones to research while travelling with a high percentage of Blackberry and iPhone users leaving their handsets at home.

73% preferred to speak to other travellers while 14% opted for social media to research hotels and flights. Reading blogs for tips was picked by 13% of youths.

Email was picked as the  'best techology for keeping in touch with friends and family' while abroad, with 29% of the vote. Facebook scored 22%, SMS 16%, Skype 15%, mobile phone 12% and Twitter and traditional mail both 1 per cent.

The research was carried out ahead of the TNT Travel Show in Earls Court on 3 March.

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The recent insolvency of Low Cost Travel Group, one of the large players in the travel industry had a big impact on the travelers, hotels and all related players from both wholesale & retail arms. There were about 27,000 people on a holiday who had booked through the company comprised of a €200 million wholesale arm and €500 million OTA / retail arm.