Highway to Hell Yeah

Backpackers opt for 'word of mouth' reviews



Backpackers are ignoring online reviews preferring word-of-mouth recommendations.


Research of more than 1,000 youths by the TNT Travel Show found that most 18-35 year olds don’t use smart phones to research while travelling with a high percentage of Blackberry and iPhone users leaving their handsets at home.


73% preferred to speak to other travellers while 14% opted for social media to research hotels and flights. Reading blogs for tips was picked by 13% of youths.


Email was picked as the  'best techology for keeping in touch with friends and family' while abroad, with 29% of the vote. Facebook scored 22%, SMS 16%, Skype 15%, mobile phone 12% and Twitter and traditional mail both 1 per cent.


The research was carried out ahead of the TNT Travel Show in Earls Court on 3 March.

Tuesday, February 14, 2012



Your Comments

, be the first to post a comment.
Your email:






Email other comments made to this story
Code Request a new picture 5 characters



NOTE: Comments are subject to admin approval before being posted.
Mole Poll
"Tourism industry says 'yes' to EU - 82% want to stay in Europe" - Agree ? UK should stay in ?
YES 50 %
NO 50 %

Thank you for your vote



Get Adobe Flash player
LATEST MOLES' GALLERIES
UPCOMING EVENTS
Sponsored features

Discover the Eastern & Oriental (E&O) Hotel in Penang



Established by the famed Sarkies Brothers in 1885, the Eastern & Oriental (E&O) Hotel in Penang is the only hotel in the heart of the George Town UNESCO World Heritage Site that possesses prime sea frontage. Today, the luxurious 228 all-suite hotel stands as the grand dame of heritage hotels, its distinctive classic elegance and grace of service enhanced with time.

For more information, visit www.eohotels.com

\m