TravelTek

Published on Wednesday, February 22, 2012

IT&CM China attracts strong support


Booth sales for IT&CM China 2012 are 30% higher than last year with more than 300 international and Chinese exhibiting companies signed up.

The larger exhibition showcase includes 50 new international and domestic exhibiting companies.

They include Esplanade Hotel Fremantle, Nagaworld Hotel, ClubMed, HNA Hotels & Resorts, InterContinental Hotels Group, Shangri-La Hotels, Xiamen C&D International Travel Service, Mulia Resort & Villas, Bali, Taipei World Trade Centre and Dusit International.

New destinations exhibiting are Ningbo Tourism Administration, Dubai, Department of Tourism and Commerce Marketing, Jeju Convention & Visitor Bureau, Switzerland Tourism and Geneva Convention Bureau and Turkish Embassy Culture and Information Section.

The InterContinental Shanghai Expo will be the host venue for two networking events for buyers – a luncheon hosted by Meetings and Exhibitions Hong Kong – a division of Hong Kong Tourism Board, and a dinner hosted by Seoul Tourism Organisation.

IHG has nearly 150 hotels - more than 50,000 rooms - in the pipeline in China. “In the next three to five years, one out of every four hotel rooms that we will open in the world will be in China,” said Nick Barton, vice president – sales & marketing, IHG, Greater China.

The event also sees an increase in returning exhibitors’ booth sizes on both, the domestic and international front. Seoul is participating at IT&CM China 2012 with a dedicated 84sqm pavilion. They have previously exhibited within the Korea pavilion.

International buyer registrations have crossed the 400 mark, with representation from first-time participating countries, Czech Republic, Denmark and Morocco.

Darren Ng, managing director of TTG Asia Media, said, “IT&CM China 2012 marks a lot of firsts for us. It is the first year of our strategic alliance with CITS, a partnership we are very excited about

“This is also the first year that the event will be held at Shanghai World Expo Exhibition and Convention Centre.”

With a new venue, IT&CM China 2012 will be supported by a fresh line-up of four official hotels: Gran Melia Shanghai, InterContinental Shanghai Expo, Marriott Shanghai Luwan and Sheraton Shanghai Hotel and Residences, Pudong.

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