Published on Friday, March 16, 2012

Ugandan warlords, dotcom millionaires, and fashion with Kuoni

Mixing fashion and travel, My-wardrobe is about to unveil a partnership with Kuoni in a bid to shake up its marketing strategy. Aligning itself with other luxury brands across the consumer sector the fashion retailer intends to work with Kuoni to promote holiday fashion with luxury trips as well as plans to launch a competition to give away a £5,000 holiday and £2,500 holiday wardrobe.

Things are set to change for London commuters when the tube network become internet friendly. Virgin Media will introduce free Wi-Fi to London Underground for a limited time during the summer to coincide with the Olympics.

Easyjet reports 20% rise in conversions after website revamp. Responding to feedback Easyjet developed a homepage offering a more personalised and targeted experience resulting in more bookings overall.

Last week the world was transfixed by a video putting Ugandan warlord, Joseph Kony, in the spotlight. In a campaign aiming to bring justice to those who had suffered from his atrocities, the video has gained praise and over 70 million views on Youtube alone. Very few achieve such widespread viral success but this compelling film with a political message has taken the social media world by storm.

Fancy yourself as an internet guru? If you take tips from young entrepreneur Pete Cashmore you could be seeing pound signs before you know it! Having set up a blog from his bedroom in Aberdeen back in 2005, Pete has come on leaps and bounds. The co-founder of technology news website has been dubbed the ‘Brad Pitt’ of the blogosphere. And he could overtake the movie star dish in the money stacks if he agrees to sell his site for the incredible sum of £127 million to CNN.

Are you hooked to Pinterest yet? According to a recent report the latest social media fad is driving more traffic than Facebook and Twitter already. Seeming to be a sure hit with the ladies, with 80% of its users being female.

Siren Communications


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  • Kony2012

    I can't believe the Kony viral has been given a TravelMole endorsement. The film is part of a series of self-promoting gush by an evangelical group and part of its message involves a sales pitch for a $10 "pack". They know nothing about Kony (who was booted out of Uganda six years ago and is now lurking somewhere in the Central African Republic) and have done huge damage to any future genuine, informed political documentaries that try to go viral. Ironic that a campaign to "stop" a crackpot one-time warlord notorious for abducting children should depend on hoodwinking millions of teenagers, many of whom have now become even more cynical as a result.

    By Richard Trillo, Saturday, March 17, 2012

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The recent insolvency of Low Cost Travel Group, one of the large players in the travel industry had a big impact on the travelers, hotels and all related players from both wholesale & retail arms. There were about 27,000 people on a holiday who had booked through the company comprised of a €200 million wholesale arm and €500 million OTA / retail arm.