Virgin Atlantic: Win your One Day today

Published on Monday, March 19, 2012

Britain leads internet craze



The UK is one of the most internet-based economies in the world according to researchers at the Boston Consulting Group (BCG).


Worth £121 billion in 2010, it contributes to 8.3% of the UK economy, growing at a faster rate than other countries.


The UK also carries out far more retail online, reports the BBC.


Some 13.5% of all purchases were done over the internet in 2010, according to the study, and this is projected to rise to 23% by 2016.


Researchers predict it will continue to expand at a rate of 11% per year for the next four years, reaching a total value of £221bn by 2016.


That compares with projected growth rates of 5.4% in the US and 6.9% in China.


It’s become such an important part of life that a quarter of those surveyed said they would consider giving up sex for a year in order to maintain their broadband connection, while 65% would give up alcohol, 76% chocolate and 78% coffee.



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