Sunday 26th May 2013
Thomas Cook denies plans to discount Olympic packages
Thomas Cook claims it has no plans to discount despite reports that the operator has 100,000 unsold tickets and hotel rooms for the London Olympics.
The operator has already committed to paying for the tickets and hotels, which the Daily Telegraph reports could result in a £10 million loss.
But a company spokesman said it has no current plans to discount tickets.
He said: "We have sold around 70 per cent of our Olympic packages so far and, with the demand for tickets, we are confident that we will sell our full allocation.
"We are very proud to be the Official Provider of Short Breaks to the London 2012 Olympics."
By Diane Evans
The unsold packages range from £639 for two nights in a London hotel and tickets to the qualifying rounds of gymnastics to £6,499 for three nights at a five-star hotel and tickets for wrestling, the men's volleyball and hockey finals and the closing ceremony.
Thomas Cook launched its Games Breaks and Games Breaks Plus a year ago which were to offer sports fans guaranteed tickets and accommodation.
As a London 2012 sponsor, the operator has a dedicated website for the event - www.thomascooklondon2012.com
Monday, March 19, 2012
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Interesting prognosis. I live in Cape Town, South Africa and we experiencd the same challenge selling packages for the 2010 FIFA World Cup. Initially priced outside of fans pockets/spend limits and lacking in width of product/experience, we absorbed a strong learning curve as FIFA returned their unsold room allocations in their thousands. Are people contented to watch these events in the comfort of their own homes ? Armed with exceptional in home technology they can see far more on their TV/computer/screen than they could attending the event. No high transport/accommodation/event pricing, invite the family/friends around and no more fighting the odds ? Has technology removed the buzz of attending mega worldwide events ? Ciao. Colin J. FRYER, Cape Town.
By Colin J FRYER, Monday, March 19, 2012