Airline halves its magazine to reduce weight

Ryanair has halved its inflight magazine in a bid to cut costs and weight on its airlines.


The new A5 "Let"s go with Ryanair" will also double up as the inflight menu and will cost more than £400,000 less to produce.


Ryanair"s Stephen McNamara said: "Ryanair and Ink have cut the page size of our award winning "Let"s Go with Ryanair" magazine in order to reduce its weight, as well as its paper and production costs, but we have sacrificed none of its 164 pages or its entertaining content. 


Ink works with three dozen airlines on inflight magazines and advertising.

Wednesday, April 4, 2012

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