We"re not going to mention the weather, or the "are we in a drought?" headlines that seem to jam every media outlet, instead we"re looking to the online world for this week"s Siren Social Media Round Up. Have a great Bank Holiday weekend (and don"t forget your brolly/sunglasses…)
It"s more fun in the Philippines…or so the country"s bloggers, tweeters and Facebook fans are urging you to believe. The country"s social media population has really helped promote the nation"s tourism - focusing on its stunning beaches, outdoor activities and amazing hospitality. In January, the government launched the campaign and within hours #itsmorefuninthephilippines became the number one trending item on Twitter. A fabulous example of how social media can go viral.
An interesting infographic can be found here here to show the decline in internet search engine Yahoo! With a share price of $15 and a below zero revenue growth, it has been dwarfed by the likes of Google.
Tsk, tsk Apple. The technology giant has been rapped over the knuckles this week by the Advertising Standards Authority, which is widening its inquiry into Apple"s recent advertising of the iPad and its claimed 4G capabilities. The UK does not currently have widespread 4G coverage and when it does, the iPad will be incompatible. See the full article here
Stella Artois is engaging with its Facebook audience via a series of unique screening events of the classic 90s Tarantino flick, Pulp Fiction. As part of its "Cannes Cinema Club" - aimed to bring the spirit of Cannes to the UK - the club rewards its Facebook fans with classic film experiences, including an exclusive partnership with Picturehouse Cinemas. It also marks the brand's official sponsorship of the 65th Cannes Film Festival.
And last but not least, although it"s not strictly social media, we couldn"t resist the opportunity to promote TripAdvisor"s latest findings - that travellers have voted London as the world"s best city. Wave that Jubilee flag, get limbered up for the Olympics and celebrate the fact that London is the place to be!
Friday, May 4, 2012